Every self-published author can benefit from learning more about book publicity and marketing campaigns. One of the most often overlooked (or undervalued) parts of every campaign is the idea-generating brainstorm that begins it. Decades of experience show that successful books need well-rounded marketing efforts, and they arise from ideas. Holding a session where all ideas are good initially and narrowed down later is preferable. You can also include a wide range of people to help you. It means you'll hear a broader range of thoughts and get more helpful input.

Experts in productive brainstorming sessions advise that the process begins with a green light. All ideas are good and are written down. It frees people up to think openly and voice their thoughts without pause. Taking a 360-degree view also helps, considering every aspect of your book and how it might connect to a marketing program. Books are also promoted along with their authors, so things about your experience and expertise can be part of the brainstorming. Marketing is about connecting with people and persuading them to buy your book. Finding unique and creative ways to do it always helps.

The best ideas are often refined from original, more general thoughts, or perhaps two thoughts are combined into one. The power of a group thinking through the possibilities is the potential for two people's ideas to merge. Some people are naturally more prolific than others, but a quieter person may have one great suggestion that transforms everything. What's assured is that your book faces enormous competition, and others are also competing for your target readers. Reaching them with news of your book, which may also involve persuading the media, must be focused and consistent.

Because you'll hold your brainstorming session before planning and implementing your marketing campaign, you need to keep the future in mind. For example, if anything about your campaign will connect to the season of your book launch, it should be considered. The same is true for known changes in society. Launching a book with a marketing program better suited to an earlier time may impede people's discovery of your book. There is no exact way to do it, but a general mindset about the future is crucial. Once you begin your campaign, you may adjust for unforeseen events.