Technologies and consumer needs are temporary as they will keep on upgrading with the latest evolution. Businesses nowadays want to provide great customer experiences by using reliable digital solutions. Technologies are developing quickly to keep up with the ever-changing needs of customers and to survive in the current cutthroat marketplace. As such, you should be fully aware of how popular trends are changing the landscape of web portal creation as a business.

Having a thorough understanding is important to make the best use of web portals and streamline business operations. In this article, we have researched and explained about the trends and innovations of web portals that will help you to update your business accordingly.

Web Portal Development Trends You Must Know

AMP( accelerated mobile pages)

It is basically an open-source framework that helps improve the performance of webpages. It has various benefits like low bounce rates and improves overall SEO and website performance. So, basically, AMP is responsible for faster loading and is capable of handling a huge user base at once by offering a seamless web experience. The main aim of AMP is to deliver a good user experience and make the website responsive on mobile as well as other screens.

Dark mode

The use of phones and laptops has become a daily need, especially for IT experts who work with technologies and systems for longer hours. Though this can be dangerous but, thankfully, there is a dark mode that prevents harmful radiation and prevents eye strain. Not only this, but it also helps save energy and allows the use of the system without harm. This dark mode feature is basically added by developers with the help of CSS or media queries that allow you to change the shade of the screen as per user preferences.

Cloud computing

Cloud computing solves the problem of storage and data space as everything is stored in the cloud. It also makes the data easily accessible and manages the resources for flexible use. Moreover, cloud computing makes it possible for developers to work on projects more productively from remote locations. Using cloud resources, teams can quickly access and exchange data from different locations.

Serverless Architecture

Handling multiple servers might not be a comfortable option when you run a massive business. But here comes serverless architecture; it's a big benefit if you are a developer because you don't have to stress about server maintenance anymore. Other than that, it is reasonable in price, improves scalability, and increases development productivity.

Voice Assistant

Voice assistants or voice chats, whatever you say, have taken over the latest trend. Whether it's about searching for something, the majority of people now use voice assistant features from mobile and desktop as well. Since smart speakers and virtual assistants have become more and more popular, voice search has become a more common way for customers to interact with technology. 

AI chatbots

AI chatbots have been successful in keeping users happy as AI chatbots quickly respond to consumer queries. Nowadays, the majority of businesses have been using AI chatbots to manage customers with positive responses. Chatbots have been proven to improve customer service and engagement by providing timely responses to frequently asked inquiries and guiding customers through the website or product offers.

Personalised Content

Nowadays, users are only interested if you offer personalised service. This may include access to relevant data and personalised recommendations according to user choice. Thus, one of the key themes in web portal building nowadays is content personalisation. This technology identifies user preferences by using machine learning algorithms. Users can get relevant content thanks to data extraction made possible by the algorithms.

Cyber Security

Data is an important asset these days and needs to be protected at any cost. Growing technologies and innovation have a positive and negative impact, too, as they have also opened up new ways of cybercrime. You must include two-factor authentication, a dedicated operation centre, and daily malware checks in the web portal.

Block chain(web 3.0)

You might have heard about changing web versions such as web2 and web3. Currently, web 3.0 is the latest version. It is more secure with updates and the integration of useful functionalities. New Web 3.0 helps in seamless teamwork and enables a centralised network that is easily accessible by members and secured.

Progressive web apps(PWA)

You might have heard about native mobile apps, in the same ways PWAs are online apps that are integrated with effective features to give consumers a more seamless and natural experience. PWAs can be easy to integrate and capable of working on any platform or device, including PCs, tablets, and smartphones.

Augmented Reality(AR)

AR has been ruling the e-commerce industry these days as most people prefer to shop online from the comfort of their homes. If you often shop from Amazon and other e-commerce websites, then you might have seen the feature that allows you to try the product with live visual representations. It is an augmented reality. What's better when you can try your favourite product digitally using AR? AR fulfils this by allowing them to try the product digitally.

Conclusion

Hope you found the above article useful in exploring about the amazing web portal development trends and innovations. If you are a business owner and planning to make a web portal, hire experienced developers and change the digital landscape. User experience matters a lot in a digital world; consider the above web portal trends and innovations and make necessary updates for a better user experience.