Electric Toothbrush Market Trends: Predicting a 7.8% CAGR by 2033

Global demand for an electric toothbrush market is expected to register a CAGR of 7.8% by garnering a market value of US$ 9.8 billion by 2033. The market is currently estimated to hold a value of US$ 4.6 billion in 2023.

Several factors are fueling this electric revolution in oral care:

Rising awareness of oral health: Consumers are increasingly prioritizing dental hygiene, recognizing the link between healthy teeth and gums and overall well-being.
Technological advancements: Electric toothbrushes are now packed with innovative features like pressure sensors, smartphone connectivity, and personalized brushing modes, making oral care more effective and engaging.
Expanding disposable income: In developing economies, disposable income is on the rise, leading to increased spending on personal care products like electric toothbrushes.

Consumer preferences in the personal care segment are rapidly evolving. There is a growing consumer penchant for efficient, easy-to-use, and quick oral hygiene products. Current product innovations by key players have led to the launch of highly efficient product variants that can minimize the brushing time.

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Increasing Oral Issues Emerge as Significant Market Driver

Instances of oral diseases, including mouth cancer, are currently on the rise. The modern eating patterns, consuming highly acidic sugary food, have created a conducive environment for plaque and tartar. Therefore, in the fast-moving world, electric toothbrushes have become an easy, quick fix for those battling dental issues.

Consumer Awareness Can Accelerate Market Growth

Despite the rising popularity of electric toothbrushes, it is yet to penetrate the market extensively. Due to its lack of awareness and benefits, the market growth might slow down. Coupled with the fact that the product is often priced at a higher point than regular toothbrushes, gaining traction in developing markets could be a difficult task.

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High Maintenance Costs Can Impact the Market

Unlike a regular toothbrush that can easily be thrown or replaced, electric toothbrushes warrant significant maintenance costs. Consumers, when required to spend additional costs on a high-priced product for battery/electricity, might prefer product alternatives. The maintenance of the delicate electric circuit of toothbrushes can prove quite tedious for consumers. Therefore, due to its cost that is higher compared to a normal toothbrush, consumers might hesitate to pay extra for its replacement services.

Key Takeaways

The global electric toothbrush market recorded a 7.3% CAGR between 2017 and 2022.
During the forecast period, the United States market is projected to record a CAGR of 6.3% and is expected to reach a valuation of US$ 2.7 billion by 2033.
The China market is anticipated to register a CAGR of 10.7% between 2023 and 2033.
Between 2023 and 2033, the rechargeable segment is projected to register a CAGR of 6.6% in the product type category.
During the forecast period, the hypermarket/supermarket, the top sales channel segment is anticipated to thrive at a CAGR of 7.5%.

Key Players:

Panasonic Corporation
Colgate-Palmolive Company
The Procter Gamble Company
Church Dwight Co., Inc.
JSB Healthcare
Koninklijke Philips N.V.
Omron Healthcare, Inc.
FOREO Company
Wellness Oral Care Company
Fairywill Company
Lion Corporation
Conair Corporation (Interplak)
SEASTAR Corporation
Smilex Company
Kolibree Company
Rotadent Company
Shenzhen Risun Technology Co. Ltd.
Ningbo Seago Electric Co, Ltd.
Dretec Co., Ltd.
Brush Buddies Company
SONIC Chic Company

Important Market Developments:

Sustainability Concerns Addressed: SURI is a London-based startup that stands for Sustainable Rituals. The startup manufactures sustainable electric toothbrushes. The electric toothbrushes’ body is made of recyclable aluminum. The plastic heads are plant-based and can be recycled or industrially composted.
Xiaomi Corporation Marks Presence in the South Asian Market: In June 2020, Xiaomi launched the T100 electric toothbrush series in India. The product comes with several advanced features. This includes 30-day battery life, low noise, and an alluring glossy design.
Colgate and Philips Join Hands: In March 2021, Koninklijke Philips N.V. and Colgate Palmolive Company announced a collaboration. Primarily focusing on the South American market, this collaboration aims to widen awareness of oral hygiene practices. This also includes the propagation of awareness on dental hygiene tools such as electric toothbrush.
Colgate goes Big on Research and Development: The Colgate Palmolive Company recently shelled out huge bucks for research. In 2019, the company invested US$ 280 million in research and development. This is anticipated to contribute to the advancement of electric toothbrush technology.

Global Electric Toothbrush Market by Category

By Product Type: