What is SEO (Search Engine Optimization)?

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SEO increases the visibility of your website on search engine results pages (SERPs).

Search engine optimization (SEO) is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. The term refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic and the purchase of paid placement. SEO is an important part of digital marketing because it helps search engines understand what my website brown leather jacket for men is about and how it may be useful for my website's users. SEO can also help boost your websites visibility in search engine results pages (SERPs).

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