Middle East Africa Digital Out-of-Home Advertising (DOOH) Market - Industry Trends and Forecast to 2028

MarkNtel Advisors, a prominent market research firm, has recently published a report titled Middle East Africa Digital Out-of-Home Advertising (DOOH) Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028. This study offers an in-depth examination of the industry, encompassing Middle East Africa Digital Out-of-Home Advertising (DOOH) market share, size, trends, and growth predictions. Additionally, the report features an analysis of competitors and regions while spotlighting the most recent developments in the market.

Middle East Africa Digital Out-of-Home Advertising (DOOH) Reports Highlights

What is the size of the Middle East Africa Digital Out-of-Home Advertising (DOOH) Market?

The Middle East Africa Digital Out-of-Home Advertising market is projected to grow at a CAGR of around 23% during the forecast period, i.e., 2023-28. The market is gaining traction in countries like Saudi Arabia, the UAE, South Africa, Qatar, etc., and the introduction of digitalized services in sectors such as retail, hospitality, real estate, and automotive, among others, is contributing to the growth of digital out-of-home advertising. The Digital Out of Home (DOOH) advertisement has gained popularity in the Middle East Africa region in recent years, owing to which, the DOOH companies are expanding their footprints across the region to meet the growing demand for the DOOH. For instance:

In 2022, ELAN Media, an OOH advertising company, launched InMotion for the new cutting-edge analytical platforms for OOH audience to provide insights measurements.

What do the growth prospects and trends look like in the Middle East Africa Digital Out-of-Home Advertising (DOOH) Industry?

Virtually every area of urban life has undergone significant alteration due to the continual investment technological advancement to construct smart buildings tourist attraction sites in the MENA region. The construction of these premises offers an opportunity for the expansion of the installation of the DOOH at various locations such as hotels, airports, resorts, religious places, etc. This has led to increased interaction, consumption, connection, and target customers for the brand owners, as these sites are visited by many local citizens tourists in the country, such as the UAE, Saudi Arabia, Israel, South Africa, and others.

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What Components are encompassed within Middle East Africa Digital Out-of-Home Advertising (DOOH) Market segmentation?

The report has divided the market into the following segments:

By Type

-Billboards/LED Screens

-Street Furniture (ATM Kiosks, Pedestrian panels, Mall Ad Panels (in the middle of mall walkways and outside malls)

-Transit

By End User

-Retail

-Real Estate

-Financial Services

-Government

-Automotive

-Others (Education, Healthcare, etc.)

By Location

-Bus Stations

-Malls Facades

-Airports

-Taxi

-Movable Trucks

-Fuel Stations

-Trains/Metro

-Super Markets/Hyper Markets

-Departmental/Convenience Stores

-Highways Bridges

-Roadside Lamp Posts

-Roadside Mupis

By Country

-The UAE

-Saudi Arabia

-Oman

-Qatar

-Egypt

-Morocco

-Others.

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Who are the Primary Companies or Entities active in the Industry?

The report covers the major market players including:

-JCDECAUX SA

-ELAN Media

-HyperMedia FZ LLC

-Emirates Neon Group

-Hills Advertising L.L.C.

-Elevision

-Dooha Media

-Viola Communications

-Daktronics Inc.

-NMN Communications

-Mubashir

-Primaflex International

-Lifeonscreen

-Others.

About Us-

MarkNtel Advisors is a leading research, consulting, data analytics firm that provides an extensive range of strategic reports on diverse industry verticals. We deliver data to a substantial varied client base, including multinational corporations, financial institutions, governments, individuals, among others.

Our specialization in niche industries emerging geographies allows our clients to formulate their strategies in a much more informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing forecasting, trend analysis, among others, for 15 diverse industrial verticals.

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