Let us understand the meaning of PCD. The PCD Full Form is Propaganda cum Distribution. In the pharmaceutical industry, the term PCD means the marketing and distribution of rights. PCD is considered a franchise business. A franchise business is when a company that has already been established gives franchise deals to a different company with the same brand name. The investor can sell products under the name of the company. Therefore, this is called the franchise business. The franchise business has helped many people in terms of investment and employment. You can earn good profits, and the hustle for the new investment is less.