The hair bond multiplier market is expected to generate US$ 330 million in revenue globally by 2033. The market value of US$ 191.5 million. Throughout the projection period from 2023 to 2033, a modest growth rate of 5.6% is anticipated for the global market.
As for the end-use, salon currently rules over the global market of hair bond multiplier. With extremely high demand, the salons around the world have now included hair bond multiplier treatment in their services. Other users of the hair bond multiplier kit are colorists, those who have damaged and weakened their hairs genetically or aesthetically.
The hair bond multiplier helps restore the destruction caused by continuous coloring, bleaching and chemical therapies as it fortifies hydrogen-sulfide bonds in hair. It is found almost every leading salon chain due to the rise in awareness among people regarding self care and importance of looks because social media influencers.
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The rising trend of hair experimentation in youth, surging disposable income to spend on luxurious hair care products, and the influx of big cosmetic players like Olaplex, Loreal, and many more have contributed to the market expansion of hair bond multiplier products. However, the emphasis on natural, untreated hair and cheaper substitutes for hair bond multipliers is expected to adversely affect the market in the coming years.
The North American region is the leading market for hair bond multiplier products, followed by the Asia-Pacific and European regions. The United States is experiencing a great surge in the demand for hair bond multiplier products due to the presence of the world’s largest film industry, globally renowned celebrities, and the readiness of people to follow contemporary fashion trends.
“The demand for hair bond multipliers is set to rise in the near future as more and more people in the Asia-Pacific regions are following the Western trend of highlighting and bleaching their hair,” says an analyst at FMI.
Key Takeaways from the Hair Bond Multiplier Market Report
- By application, the hair coloring segment dominates the bond enhancer market with a revenue share of 45.20%.
- The thriving salon industry, affluent customer base, and exposure to Western culture are the driving forces behind Japan’s 6.9% share of the global market.
- There is a great opportunity for hair bond multiplier players to enter the men’s hair care market, which is still in its nascent phases.
- Brands can also associate themselves with more sustainable, eco-friendly manufacturing methods to attract more customers.
Recent Developments Detected in the Hair Bond Multiplier Market
- Rising competition among big players has led to lower profit margins, thus resulting in huge losses for these big companies. In 2022, Olaplex, the company that patented the hair bond multiplier technology, recently suffered a 22% loss in the Indian market.
- The US-based company has also collaborated with Justin Anderson, Guy Tang, Christin Brown, Chrissy Rasmussen, Samantha Cusick, Jimmy Paul, and Laurent Philippon as brand ambassadors of Olaplex to promote the hair bond multiplier in the global market.
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Market segmentation
By Product Type :
- Kit
- Loose
By Application :
- Hair Colouring
- Hair Treatment
By End Use :
- Salons
- Spa
- Personal Use
By Distribution Channel :
- Direct Sales
- Retail Sales
- Modern Trade
- Distributors/ Wholesalers
- Health Beauty Stores
- Online Retailers
By Region :
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific Excluding Japan
- Japan
- Middle East and Africa
