In 2024, the organic cosmetics market holds a value of US$21,558.3 million. It is anticipated to reach US$35,452.08 million by 2034, demonstrating a compound annual growth rate (CAGR) of 5.10% throughout the forecast period.
In personal care sector the preferences of packing trends have also changed as it evolved to highly protect, and more natural formulas and practical packaging. Thanks to strong market reactions to natural solutions that are being used more and more in product packaging, innovative naturals are gradually becoming a new standard of the industry. Through the consumerist marketing approaches of commercial organisations natural solutions are suggested alongside attention to profitable container variants.
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Now, being highly consumer-oriented consumers require cosmetics manufacturers to be transparent in all aspects such as sourcing practice, goods and ingredients they manufacture and the ones that their health is in question while it comes to its environment practise. As a part of the process where demonstrated social and environmental credentiality becomes increasingly mandatory, after an understanding that more cosmetics companies and manufacturers are looking for ways to define their own brands through sustainability-focused products, services, and even customer experiences.
Key Takeaways from the Organic Cosmetics Market Study
- FMI in its latest study has forecast the market to rise at a CAGR of 5.0% between 2021 and 2031
- The U.S. will emerge as a key market, accounting for nearly 80% of organic cosmetics market in North America
- Growth in the U.K. will remain moderate. FMI forecasts the market to record nearly 1.9% Y-o-Y growth in 2021
- While Germany and France too will continue exhibiting demand for organic cosmetics, Italy is expected to emerge as a lucrative pocket in Europe
- Japan, China, and South Korea will emerge as key markets for organic cosmetics in East Asia. Of these, Japan is likely to dominate
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Who is winning?
- L’Oréal
- Procter Gamble
- Estée Lauder
- Unilever
- Shiseido
- Johnson Johnson
- Coty Inc.
- Beiersdorf
- Avon Products
- Kao Corporation
- Revlon
- Henkel
- Amorepacific Corporation
- Mary Kay Inc.
- Natura Co
- Colgate-Palmolive
- Oriflame Cosmetics
- And More..
To acquire a competitive advantage over other market participants, players are aggressively investing in order to encourage and support product development. The creation of an innovative product portfolio and portfolio expansion is the most popular strategy among the major businesses. Innovation is the instrument used to entice and persuade consumers to purchase a particular product category. By highlighting a product’s USP, which typically varies from one brand to another, it aids in separating one product from another.
