From 2022 to 2032, the market for sponge scouring pads is likely to grow at a 4.5% CAGR. By 2032, the sponge scouring pads market is likely to conclude at US$ 3.72 Billion.

Leading studies indicate that consumers in the sponge and scouring pads market are largely motivated by brand loyalty. Despite the belief that brand loyalty is diminishing, it remains a significant factor influencing the success of companies in this market segment.

This gives established players a competitive edge. Future Market Insights (FMI) observes substantial investment in marketing and advertising campaigns by leading brands. Some have even enlisted celebrities to attract consumers.

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However, growth witnessed in the market is expected to be stunted owing the unprecedented COVID-19 outbreak, which compelled governments to impose strict curbs. As restaurants and food service chains remain shuttered, the sales of sponge and scouring products will significantly decelerate. Nonetheless, FMI forecasts the demand from the household segment to rise steadily helping the market stay afloat.

FMI offers in-depth insights into the global sponge and scouring pads market. Some of these are:

• Overall demand growth is projected to remain over 4% till 2030
• Among materials used steel will remain more popular. Early entry has enabled steel-based sponges and scouring pads to penetrate deeper into the market
• Polymer-based scouring pads are cheaper than their steel based counterparts. Higher demand for polymer scouring pads is likely especially for cleaning more delicate surfaces
• Kitchen utensils will account for higher share in the market among applications
• Household spending on sponge and scouring pads reported to increase in first half of 2020
• Online sales of sponge and souring pads reported three-fold increase in H1 2020 comparing against H1 2019
• Regionally, North America is expected to remain highly lucrative market for sponges and scouring pads

 “Significant growth is likely in the household segment. The rising population and higher focus on maintaining clean environment in homes will drive demand in the category. The market will particularly gain due to rising middle-class population and their willingness to spend on efficient cleaning solutions,” said a lead analyst at FMI.

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Who is winning?

Global sponge and scouring pads market is largely fragmented with a handful of companies have worldwide reach. Though, in terms of market value, these global corporations lead the share cart. Almost three fourth of the companies operating in global sponge and scouring pads market operates locally. Since, it is a low complexity and low valued products all such small and large companies have sponge and scouring pads in their portfolio as a subset offering of a large SBU.

Some of the leading companies operating in the sponge and scouring pads market are

• Unilever; Scrub-It
• 3M
• O-Cedar
• The Crown Choice
• Weiman Products, LLC.
• Sun ‘n’ Shine Industries
• Amway
• Bio90 Manufacturing Canada Inc.
• H. M. INDUSTRIES
• Kiwi-Scourers

They are more likely to focus on expansion of their ecommerce presence to reach wider base of consumers. Besides this, they will continue investing in product launches and advertising campaigns to gain competitive edge.